/* ==========================================================
   WEBLUR — LOOK & FEEL
   Colors live in :root below. Change one value, the whole site follows.
   ========================================================== */

:root {
  --bg: #0a0a0a;
  --bg-2: #121214;
  --bg-3: #19191c;
  --line: #232326;
  --text: #f3efe8;
  --muted: #9a968f;
  --accent: #c6f000;
  --accent-2: #d9ff4d;
  --radius: 18px;
  --font-body: "Inter", system-ui, sans-serif;
  --font-head: "Poppins", "Inter", sans-serif;
  --font-serif: "Instrument Serif", Georgia, serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body { background: var(--bg); color: var(--text); font-family: var(--font-body); font-size: 17px; line-height: 1.6; -webkit-font-smoothing: antialiased; overflow-x: hidden; }
body.lock { overflow: hidden; }
img, video { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ol, ul { list-style: none; }
button { font-family: inherit; }

.wrap { width: min(1160px, 100% - 40px); margin-inline: auto; }

.glow { position: fixed; inset: 0; pointer-events: none; z-index: 0; background: radial-gradient(520px circle at var(--mx, 70%) var(--my, 10%), rgba(198,240,0,.18), transparent 60%); }
.grain { position: fixed; inset: 0; pointer-events: none; z-index: 90; opacity: .05; background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>"); }
main, .footer, .nav { position: relative; z-index: 1; }

/* ---------- type ---------- */
h1, h2, h3 { font-family: var(--font-head); font-weight: 600; letter-spacing: -0.02em; line-height: 1.08; }
h1 { font-size: clamp(2.5rem, 6vw, 4.7rem); }
h2 { font-size: clamp(2rem, 4.2vw, 3.2rem); }
h3 { font-size: 1.3rem; }
em { font-family: var(--font-serif); font-style: italic; font-weight: 400; color: var(--accent-2); letter-spacing: 0; }
h1 em, h2 em { font-size: 1.08em; }
.lead { color: var(--muted); font-size: 1.15rem; max-width: 36em; }
.sub { color: var(--muted); margin-top: 14px; max-width: 38em; }
.fine { color: var(--muted); font-size: .9rem; }
.eyebrow { display: inline-flex; align-items: center; gap: 10px; font-size: .78rem; letter-spacing: .16em; text-transform: uppercase; color: var(--muted); margin-bottom: 18px; }
.dot { width: 8px; height: 8px; border-radius: 50%; background: var(--accent); animation: pulse 2s infinite; }
@keyframes pulse { 0% { box-shadow: 0 0 0 0 rgba(198,240,0,.18); } 70%, 100% { box-shadow: 0 0 0 10px rgba(255,122,26,0); } }

/* ---------- buttons ---------- */
.btn { display: inline-flex; align-items: center; gap: 8px; background: var(--accent); color: #0b0b0c; font-family: var(--font-head); font-weight: 600; font-size: .98rem; padding: 14px 26px; border-radius: 999px; border: 1px solid var(--accent); cursor: pointer; transition: transform .2s, box-shadow .2s, border-color .2s; }
.btn:hover { transform: translateY(-2px); box-shadow: 0 10px 30px -10px rgba(198,240,0,.18); }
.btn-ghost { background: transparent; color: var(--text); border-color: var(--line); }
.btn-ghost:hover { border-color: var(--text); box-shadow: none; }
.btn-sm { padding: 10px 20px; font-size: .9rem; }
.btn-lg { padding: 18px 34px; font-size: 1.05rem; }

/* ---------- nav ---------- */
.nav { position: fixed; top: 0; left: 0; right: 0; z-index: 50; display: flex; align-items: center; justify-content: space-between; padding: 16px max(20px, calc((100% - 1160px) / 2)); border-bottom: 1px solid transparent; transition: background .3s, border-color .3s; }
.nav.scrolled { background: rgba(11,11,12,.8); backdrop-filter: blur(14px); border-color: var(--line); }
.logo { display: inline-flex; align-items: center; gap: 10px; }
.logo-img { height: 28px; width: auto; }
.logo-text { font-family: var(--font-head); font-weight: 700; font-size: 1.25rem; letter-spacing: -0.02em; }
.logo-img + .logo-text { display: none; }
.nav-links { display: flex; gap: 30px; font-size: .95rem; color: var(--muted); }
.nav-links a:hover { color: var(--text); }

.section { padding: clamp(70px, 10vw, 130px) 0; }
.sec-head { margin-bottom: clamp(36px, 5vw, 60px); max-width: 780px; }

/* ---------- hero ---------- */
.hero { position: relative; padding: clamp(120px, 15vw, 170px) 0 clamp(40px, 6vw, 70px); overflow: hidden; }
.blob { position: absolute; border-radius: 50%; filter: blur(90px); opacity: .35; pointer-events: none; }
.b1 { width: 460px; height: 460px; background: #c6f000; top: -120px; right: 8%; animation: drift 14s ease-in-out infinite alternate; }
.b2 { width: 360px; height: 360px; background: #b8440a; bottom: -140px; left: 4%; opacity: .22; animation: drift 18s ease-in-out infinite alternate-reverse; }
@keyframes drift { to { transform: translate(60px, 40px) scale(1.15); } }
.hero-grid { position: relative; display: grid; grid-template-columns: 1.1fr .9fr; gap: 40px; align-items: center; }
.hero-copy .lead { margin: 26px 0 34px; }
.hero-cta { display: flex; flex-wrap: wrap; gap: 14px; }
.hero-cta.center { justify-content: center; }
.hero-points { display: flex; flex-wrap: wrap; gap: 8px 26px; margin-top: 38px; color: var(--muted); font-size: .92rem; }
.hero-points li::before { content: "✓"; color: var(--accent); margin-right: 8px; }
.cycle-wrap { display: block; min-height: 1.15em; }
.cycle { display: inline-block; transition: opacity .35s, transform .35s; }
.cycle.out { opacity: 0; transform: translateY(14px); }

.in-up { opacity: 0; transform: translateY(24px); animation: inup .9s cubic-bezier(.2,.7,.2,1) forwards; animation-delay: calc(var(--i, 0) * .12s + .1s); }
@keyframes inup { to { opacity: 1; transform: none; } }

/* hero phone fan */
.stage { position: relative; height: 560px; --px: 0; --py: 0; }
.ph { position: absolute; width: 230px; aspect-ratio: 9/16; border-radius: 30px; overflow: hidden; background: var(--bg-2); border: 1px solid var(--line); box-shadow: 0 40px 80px -30px rgba(0,0,0,.9), 0 0 0 5px #0f0f11; transition: transform .25s ease-out; }
.ph-m { left: 50%; top: 20px; width: 280px; margin-left: -140px; z-index: 3; transform: translate(calc(var(--px) * -14px), calc(var(--py) * -10px)); }
.ph-l { left: 0; top: 80px; z-index: 2; transform: rotate(-9deg) translate(calc(var(--px) * -26px), calc(var(--py) * -16px)); opacity: .9; }
.ph-r { right: 0; top: 130px; z-index: 2; transform: rotate(8deg) translate(calc(var(--px) * -26px), calc(var(--py) * -16px)); opacity: .9; }
.ph video { width: 100%; height: 100%; object-fit: cover; }
.fchip { position: absolute; z-index: 4; font: 600 .78rem var(--font-head); padding: 8px 14px; border-radius: 999px; background: rgba(18,18,20,.85); backdrop-filter: blur(8px); border: 1px solid var(--line); animation: float 5s ease-in-out infinite; }
.fchip.c1 { left: 6%; top: 38px; color: var(--accent); }
.fchip.c2 { right: 4%; top: 80px; color: var(--accent); animation-delay: -1.2s; }
.fchip.c3 { left: -2%; bottom: 150px; animation-delay: -2s; }
.fchip.c4 { right: -2%; bottom: 110px; animation-delay: -3s; }
.fchip.c5 { left: 20%; bottom: 20px; animation-delay: -.6s; }
.fchip.c6 { right: 18%; bottom: 0; animation-delay: -2.6s; }
@keyframes float { 50% { transform: translateY(-10px); } }

/* ---------- video / image frames ---------- */
.frame { position: relative; overflow: hidden; background: var(--bg-2); border: 1px solid var(--line); }
.frame video, .frame img { width: 100%; height: 100%; object-fit: cover; }
.slot { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 10px; text-align: center; padding: 18px; color: var(--muted); font-size: .82rem; background: repeating-linear-gradient(135deg, #131315 0 14px, #161619 14px 28px); }
.slot .icon { width: 48px; height: 48px; border-radius: 50%; border: 1px solid var(--line); display: grid; place-items: center; color: var(--accent); font: 600 1rem var(--font-head); }
.slot code { font-size: .68rem; color: var(--accent-2); word-break: break-all; }
.vid-ui { position: absolute; inset: auto 0 0 0; padding: 8px 10px; display: flex; justify-content: space-between; align-items: center; font: 500 .62rem var(--font-body); letter-spacing: .03em; color: rgba(255,255,255,.85); pointer-events: none; background: rgba(8,8,8,.45); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); }
.vid-badge { padding: 2px 4px; }
.mute-btn { pointer-events: auto; background: transparent; color: rgba(255,255,255,.85); border: 0; padding: 2px 4px; border-radius: 999px; cursor: pointer; font: 500 .62rem var(--font-body); }
.r-9x16 { aspect-ratio: 9/16; } .r-4x5 { aspect-ratio: 4/5; } .r-1x1 { aspect-ratio: 1; } .r-16x9 { aspect-ratio: 16/9; }

/* ---------- stack ---------- */
.stack { border-block: 1px solid var(--line); padding: 26px 0; overflow: hidden; }
.stack-label { text-align: center; font-size: .75rem; letter-spacing: .18em; text-transform: uppercase; color: var(--muted); margin-bottom: 20px; }
.stack-rail { overflow: hidden; mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent); -webkit-mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent); }
.stack-track { display: flex; gap: 14px; width: max-content; animation: slide 40s linear infinite; }
.stack-rail:hover .stack-track { animation-play-state: paused; }
@keyframes slide { to { transform: translateX(-50%); } }
.tool { display: flex; align-items: center; gap: 12px; padding: 10px 20px 10px 10px; border: 1px solid var(--line); border-radius: 999px; background: var(--bg-2); white-space: nowrap; font: 500 .95rem var(--font-head); transition: border-color .25s, transform .25s; }
.tool:hover { border-color: var(--accent); transform: translateY(-2px); }
.mono { width: 34px; height: 34px; border-radius: 10px; display: grid; place-items: center; background: var(--bg); border: 1px solid #34343a; color: var(--accent); font: 700 .85rem var(--font-head); }
.mono img { width: 20px; height: 20px; object-fit: contain; }

/* ---------- services (two boxes) ---------- */
.duo { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.box { background: var(--bg-2); border: 1px solid var(--line); border-radius: 22px; padding: 30px; transition: border-color .3s, transform .3s; }
.box:hover { border-color: #3d3d43; transform: translateY(-3px); }
.box-top { display: flex; align-items: baseline; gap: 14px; margin-bottom: 14px; }
.box-n { color: var(--accent); font: 600 .85rem var(--font-head); }
.box p { color: var(--muted); font-size: .97rem; margin-bottom: 22px; }
.chips-row { margin-top: 16px; }
.chips-label { display: block; font-size: .7rem; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chip { font: 500 .82rem var(--font-head); padding: 7px 14px; border-radius: 999px; border: 1px solid var(--line); background: var(--bg); color: var(--muted); transition: .35s; cursor: default; }
.chip.on { background: var(--accent); border-color: var(--accent); color: #0b0b0c; transform: translateY(-2px); }
.chip.dim { border-style: dashed; }

/* ---------- work rails ---------- */
.work { padding-bottom: 40px; }
.rails { display: grid; gap: 18px; }
.rail { display: flex; gap: 18px; overflow-x: auto; scrollbar-width: none; padding: 6px 20px; cursor: grab; user-select: none; -webkit-user-select: none; mask-image: linear-gradient(90deg, transparent, #000 5%, #000 95%, transparent); -webkit-mask-image: linear-gradient(90deg, transparent, #000 5%, #000 95%, transparent); }
.rail::-webkit-scrollbar { display: none; }
.rail.drag { cursor: grabbing; }
.rc { position: relative; flex: 0 0 auto; width: 230px; aspect-ratio: 9/16; border-radius: 22px; overflow: hidden; border: 1px solid var(--line); background: var(--bg-2); transition: transform .35s cubic-bezier(.2,.7,.2,1), border-color .3s, box-shadow .3s; }
.rc:hover { transform: translateY(-8px) scale(1.03); border-color: var(--accent); box-shadow: 0 30px 60px -25px rgba(198,240,0,.18); }
.rc video { width: 100%; height: 100%; object-fit: cover; pointer-events: none; }
.rc-ph { position: absolute; inset: 0; background: linear-gradient(160deg, hsl(var(--h, 24) 70% 18%), #0f0f11 70%); display: flex; align-items: flex-start; justify-content: flex-end; padding: 16px; }
.rc-n { font: 700 4rem var(--font-head); line-height: 1; color: transparent; -webkit-text-stroke: 1px rgba(255,255,255,.18); }
.rc-top { position: absolute; left: 12px; top: 12px; font: 500 .62rem var(--font-body); letter-spacing: .04em; color: rgba(255,255,255,.85); background: rgba(0,0,0,.4); backdrop-filter: blur(6px); padding: 4px 9px; border-radius: 999px; }
.rc-bot { position: absolute; inset: auto 0 0 0; padding: 10px 14px 12px; background: rgba(8,8,8,.5); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px); border-top: 1px solid rgba(255,255,255,.06); display: grid; gap: 2px; }
.rc-bot span { font: 500 .56rem var(--font-body); letter-spacing: .14em; text-transform: uppercase; color: rgba(255,255,255,.55); }
.rc-bot b { font: 500 .8rem var(--font-body); line-height: 1.3; letter-spacing: 0; color: rgba(255,255,255,.95); }
.rc-bot i { font-style: normal; font: 400 .68rem var(--font-body); color: rgba(255,255,255,.6); max-height: 0; opacity: 0; overflow: hidden; transition: .3s; }
.rc:hover .rc-bot i { opacity: 1; max-height: 1.4em; margin-top: 2px; }
.rail-hint { text-align: center; color: var(--muted); font-size: .85rem; margin-top: 22px; }

/* ---------- static grid ---------- */
.filters { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 30px; }
.filters button { background: var(--bg-2); border: 1px solid var(--line); color: var(--muted); font: 500 .88rem var(--font-head); padding: 9px 18px; border-radius: 999px; cursor: pointer; transition: .25s; }
.filters button:hover { color: var(--text); border-color: #3d3d43; }
.filters button.on { background: var(--accent); border-color: var(--accent); color: #0b0b0c; }
.gfx { columns: 4; column-gap: 16px; }
.g { break-inside: avoid; margin-bottom: 16px; border-radius: var(--radius); overflow: hidden; border: 1px solid var(--line); background: var(--bg-2); transition: transform .3s, border-color .3s, opacity .35s; animation: pop .5s both; }
.g:hover { transform: translateY(-4px); border-color: var(--accent); }
.g.hide { display: none; }
@keyframes pop { from { opacity: 0; transform: scale(.94); } }
.g .frame { border: 0; border-radius: 0; width: 100%; }
.g .frame img { transition: opacity .35s; }
.g .vtag { position: absolute; top: 10px; right: 10px; z-index: 2; background: var(--accent); color: #0b0b0c; font: 700 .72rem var(--font-head); padding: 5px 11px; border-radius: 999px; }
.g .cap { padding: 12px 14px; display: flex; justify-content: space-between; gap: 10px; font-size: .85rem; }
.g .cap span:last-child { color: var(--muted); }

/* ---------- process timeline ---------- */
.tl { position: relative; padding-left: 0; }
.tl-line { position: absolute; left: 27px; top: 10px; bottom: 10px; width: 2px; background: var(--line); }
.tl-fill { width: 100%; height: 0; background: linear-gradient(var(--accent), var(--accent-2)); box-shadow: 0 0 16px rgba(198,240,0,.18); }
.step { position: relative; display: grid; grid-template-columns: 56px 1fr; gap: 30px; padding: 0 0 clamp(36px, 5vw, 56px); opacity: .35; transition: opacity .5s; }
.step.on { opacity: 1; }
.step .num { position: relative; z-index: 1; width: 56px; height: 56px; border-radius: 50%; background: var(--bg); border: 2px solid var(--line); display: grid; place-items: center; font: 600 .9rem var(--font-head); color: var(--muted); transition: .4s; }
.step.on .num { border-color: var(--accent); color: var(--accent); box-shadow: 0 0 0 6px rgba(198,240,0,.18); }
.step-body { display: grid; grid-template-columns: 1fr auto; gap: 14px 40px; align-items: start; padding-top: 6px; }
.step h3 { font-size: clamp(1.6rem, 3.2vw, 2.4rem); grid-column: 1 / -1; }
.step p { color: var(--muted); max-width: 40em; }
.out { align-self: start; font: 500 .8rem var(--font-head); padding: 8px 16px; border-radius: 999px; border: 1px solid var(--line); color: var(--accent-2); background: var(--bg-2); white-space: nowrap; }
.out::before { content: "You get · "; color: var(--muted); }

/* ---------- principles ---------- */
.about-text { font-family: var(--font-head); font-weight: 500; font-size: clamp(1.6rem, 3.6vw, 2.7rem); line-height: 1.22; letter-spacing: -0.02em; max-width: 21em; }
.princ { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 50px; }
.princ > div { border-top: 1px solid var(--line); padding-top: 20px; }
.princ b { font: 600 1.1rem var(--font-head); }
.princ p { color: var(--muted); font-size: .96rem; margin-top: 8px; }

/* ---------- faq ---------- */
.faq-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: 60px; align-items: start; }
.faq-grid .sec-head { position: sticky; top: 100px; margin-bottom: 0; }
.faq-item { border-top: 1px solid var(--line); }
.faq-item:last-child { border-bottom: 1px solid var(--line); }
.faq-item button { width: 100%; text-align: left; background: none; border: 0; color: var(--text); font: 500 1.1rem var(--font-head); padding: 22px 0; display: flex; justify-content: space-between; gap: 20px; cursor: pointer; transition: color .2s; }
.faq-item button:hover { color: var(--accent-2); }
.faq-item .pm { color: var(--accent); transition: transform .3s; font-size: 1.4rem; line-height: 1; }
.faq-item.open .pm { transform: rotate(45deg); }
.faq-a { max-height: 0; overflow: hidden; transition: max-height .35s ease; color: var(--muted); }
.faq-a p { padding-bottom: 22px; max-width: 38em; }

/* ---------- CTA / footer ---------- */
.cta { text-align: center; border-top: 1px solid var(--line); background: radial-gradient(700px circle at 50% 0%, rgba(198,240,0,.18), transparent 70%); }
.cta h2 { max-width: 14em; margin: 0 auto 20px; }
.cta .lead { margin: 0 auto 34px; }
.cta .fine { margin-top: 22px; }
.footer { border-top: 1px solid var(--line); padding: 30px 0; }
.foot { display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap; }
.foot a { color: var(--muted); } .foot a:hover { color: var(--text); }
.sticky-cta { position: fixed; right: 20px; bottom: 20px; z-index: 60; background: var(--accent); color: #0b0b0c; font: 600 .95rem var(--font-head); padding: 14px 24px; border-radius: 999px; box-shadow: 0 14px 34px -10px rgba(198,240,0,.18); transform: translateY(90px); opacity: 0; transition: .35s; }
.sticky-cta.show { transform: none; opacity: 1; }
body.lock .sticky-cta { display: none; }

.reveal { opacity: 0; transform: translateY(26px); transition: opacity .8s ease, transform .8s ease; }
.reveal.in { opacity: 1; transform: none; }

/* ==========================================================
   CASE STUDY VIEW (opens when an ad is clicked)
   ========================================================== */
.cv { position: fixed; inset: 0; z-index: 80; background: var(--bg); visibility: hidden; clip-path: circle(0 at var(--ox, 50%) var(--oy, 50%)); transition: clip-path .75s cubic-bezier(.7,0,.2,1), visibility 0s .75s; display: flex; flex-direction: column; }
.cv.open { visibility: visible; clip-path: circle(150% at var(--ox, 50%) var(--oy, 50%)); transition: clip-path .85s cubic-bezier(.7,0,.2,1), visibility 0s; }
.cv-bar { display: flex; justify-content: space-between; align-items: center; padding: 14px max(20px, calc((100% - 1160px) / 2)); border-bottom: 1px solid var(--line); background: rgba(11,11,12,.9); }
.cv-btn { background: var(--bg-2); border: 1px solid var(--line); color: var(--text); font: 500 .9rem var(--font-head); padding: 9px 18px; border-radius: 999px; cursor: pointer; transition: .2s; }
.cv-btn:hover { border-color: var(--accent); color: var(--accent-2); }
.cv-nav { display: flex; gap: 8px; }
.cv-count { color: var(--muted); font-size: .85rem; letter-spacing: .12em; }
.cv-scroll { flex: 1; overflow-y: auto; scroll-behavior: auto; }
.cv-in { width: min(1160px, 100% - 40px); margin-inline: auto; padding: 50px 0 90px; }
.cv-hero h2 { font-size: clamp(2.2rem, 6vw, 4.6rem); margin: 10px 0 40px; max-width: 14em; }
.pop { opacity: 0; transform: translateY(30px); }
.cv.open .pop { animation: inup .8s cubic-bezier(.2,.7,.2,1) forwards; animation-delay: calc(var(--i, 0) * .09s + .45s); }
.cv-meta { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-block: 1px solid var(--line); }
.cv-meta > div { padding: 22px 24px 22px 0; }
.cv-meta > div + div { padding-left: 24px; border-left: 1px solid var(--line); }
.cv-meta b { display: block; font-size: .7rem; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); font-weight: 500; margin-bottom: 6px; }
.cv-meta span, .cv-meta li { font-size: .98rem; }
.cv-meta li::before { content: "→ "; color: var(--accent); }
.cv-sec { padding-top: clamp(56px, 8vw, 96px); }
.cv-sec h3 { font-size: clamp(1.7rem, 3.6vw, 2.6rem); margin-bottom: 30px; max-width: 16em; }
.cv-test { display: grid; grid-template-columns: auto 1fr; gap: clamp(30px, 6vw, 80px); align-items: center; }
.cv-test .frame { width: min(300px, 70vw); border-radius: 30px; box-shadow: 0 40px 80px -30px rgba(0,0,0,.9), 0 0 0 5px #0f0f11; }
.toggle { display: inline-flex; flex-wrap: wrap; padding: 4px; border: 1px solid var(--line); border-radius: 999px; background: var(--bg-2); margin-bottom: 18px; }
.toggle button { border: 0; background: transparent; color: var(--muted); font: 600 .88rem var(--font-head); padding: 10px 22px; border-radius: 999px; cursor: pointer; transition: .25s; }
.toggle button.on { background: var(--accent); color: #0b0b0c; }
.hook-box { background: var(--bg-2); border: 1px solid var(--line); border-left: 3px solid var(--accent); border-radius: 12px; padding: 20px 22px; margin-bottom: 18px; font-family: var(--font-serif); font-size: clamp(1.4rem, 2.6vw, 1.9rem); line-height: 1.25; min-height: 3.5em; animation: fade .4s; }
@keyframes fade { from { opacity: 0; transform: translateY(8px); } }
.hook-why { color: var(--muted); max-width: 34em; }
.hook-why b { color: var(--text); }
.fmt-row { display: flex; flex-wrap: wrap; align-items: flex-end; gap: 22px; }
.fmt { display: grid; gap: 10px; }
.fmt .frame { border-radius: 16px; transition: transform .35s, border-color .3s; }
.fmt:hover .frame { transform: translateY(-6px); border-color: var(--accent); }
.fmt.r9 { width: 190px; } .fmt.r4 { width: 240px; } .fmt.r1 { width: 250px; } .fmt.r16 { width: 400px; }
.fmt-cap { display: flex; justify-content: space-between; font-size: .84rem; }
.fmt-cap span:last-child { color: var(--muted); }
.cv-two { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.cv-card { background: var(--bg-2); border: 1px solid var(--line); border-radius: 20px; padding: 28px; }
.cv-card b { display: block; font-size: .72rem; letter-spacing: .14em; text-transform: uppercase; color: var(--accent); font-weight: 500; margin-bottom: 10px; }
.cv-card p { color: var(--text); }
.cv-end { margin-top: clamp(56px, 8vw, 96px); padding: clamp(30px, 5vw, 56px); border: 1px solid var(--line); border-radius: 26px; background: radial-gradient(600px circle at 20% 0%, rgba(198,240,0,.18), transparent 70%), var(--bg-2); display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 24px; }
.cv-end h3 { margin: 0; max-width: 16em; }
.cv-end .hero-cta { gap: 12px; }

/* ---------- phones & tablets ---------- */
@media (max-width: 960px) {
  .hero-grid { grid-template-columns: 1fr; gap: 20px; }
  .stage { height: 520px; max-width: 480px; margin-inline: auto; width: 100%; }
  .duo { grid-template-columns: 1fr; }
  .gfx { columns: 3; }
  .nav-links { display: none; }
  .faq-grid { grid-template-columns: 1fr; gap: 30px; }
  .faq-grid .sec-head { position: static; }
  .cv-test { grid-template-columns: 1fr; justify-items: center; }
  .cv-test > div:last-child { width: 100%; }
  .cv-meta { grid-template-columns: 1fr 1fr; }
  .cv-meta > div:nth-child(3) { padding-left: 0; border-left: 0; }
  .cv-meta > div { border-bottom: 1px solid var(--line); }
  .cv-two { grid-template-columns: 1fr; }
  .princ { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  body { font-size: 16px; }
  .gfx { columns: 2; column-gap: 12px; }
  .ph-l, .ph-r, .fchip.c3, .fchip.c4 { display: none; }
  .stage { height: 500px; }
  .step { grid-template-columns: 44px 1fr; gap: 18px; }
  .step .num { width: 44px; height: 44px; }
  .tl-line { left: 21px; }
  .step-body { grid-template-columns: 1fr; }
  .rc { width: 190px; }
  .fmt.r16 { width: 100%; } .fmt.r9 { width: 150px; } .fmt.r4 { width: 46%; } .fmt.r1 { width: 46%; }
  .cv-meta { grid-template-columns: 1fr; }
  .cv-meta > div + div { padding-left: 0; border-left: 0; }
  .foot { flex-direction: column; align-items: flex-start; }
}
@media (prefers-reduced-motion: reduce) {
  * { animation: none !important; transition: none !important; }
  .reveal, .in-up, .pop { opacity: 1; transform: none; }
}

/* ---------- v2 minimal re-theme (matches @web.lur: black / white / electric lime) ---------- */
.blob, .glow { display: none !important; }
em { color: var(--text); }
.cta, .cv-end { background: var(--bg-2) !important; }
.rc:hover { box-shadow: none; }
.btn:hover { box-shadow: none; }
.tl-fill { box-shadow: none; }

/* "Concept ad" honesty label on spec work */
.rc-label{font-size:.62rem;letter-spacing:.08em;text-transform:uppercase;opacity:.7;margin-left:6px;padding:2px 6px;border:1px solid currentColor;border-radius:99px}
.cv-label{font-size:.82rem;opacity:.6;margin-top:10px}

/* ---------- v3: calmer text on video, AI video wall, image gallery ---------- */
.r-3x5 { aspect-ratio: 3/5; }
.duo { align-items: start; }

.aigrid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.ai { margin: 0; }
.ai .frame { border-radius: var(--radius); transition: border-color .3s, transform .35s; }
.ai:hover .frame { border-color: #3d3d43; transform: translateY(-4px); }
.ai figcaption { display: flex; justify-content: space-between; gap: 10px; padding: 10px 2px 0; font: 400 .78rem var(--font-body); }
.ai figcaption b { font-weight: 500; color: var(--text); }
.ai figcaption span { color: var(--muted); font-size: .7rem; letter-spacing: .06em; text-transform: uppercase; white-space: nowrap; }

.g:hover { transform: none; border-color: #3d3d43; }
.g .cap { padding: 10px 14px; font: 400 .78rem var(--font-body); }
.g .cap span:first-child { font-weight: 500; }
.g .cap span:last-child { font-size: .68rem; letter-spacing: .06em; text-transform: uppercase; }
.soon { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 6px; padding: 20px; text-align: center; border: 1px dashed #34343a; border-radius: inherit; background: transparent; }
.soon span { font: 500 .85rem var(--font-body); color: var(--text); }
.soon small { font: 400 .7rem var(--font-body); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.g.is-soon { border-style: dashed; background: transparent; }
.g.is-soon .cap { display: none; }

@media (max-width: 960px) {
  .duo { grid-template-columns: 1fr; }
  .aigrid { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 640px) {
  .aigrid { grid-template-columns: repeat(2, 1fr); gap: 12px; }
  .ai figcaption { flex-direction: column; gap: 2px; }
}
.rc-label { border: 0 !important; padding: 0 !important; margin-left: 6px !important; font-size: .54rem !important; letter-spacing: .12em !important; opacity: .55 !important; }
.gfx { columns: auto !important; display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.gfx .g { margin-bottom: 0; }
@media (max-width: 960px) { .gfx { grid-template-columns: repeat(3, 1fr) !important; } }
@media (max-width: 640px) { .gfx { grid-template-columns: repeat(2, 1fr) !important; gap: 12px; } }
.r-3x5 { aspect-ratio: 5/8; }